When Technology Isn’t Enough: Why Change Management Defines Digital Success

Digital transformations don’t fail because of weak technology—they fail because organizations overlook the people side of change. Research shows that nearly 70% of digital transformations underperform (BCG). Why? A recurring pattern emerges: lack of Awareness, lack of Alignment, and lack of Adoption.

• Lack of Awareness → Leaders don’t communicate a clear vision for change.

• Lack of Alignment → Organizational goals and incentives pull in different directions.

• Lack of Adoption → New tools are introduced but never fully embraced.

Technology may be the spark, but it’s people who fuel lasting impact. Organizations that close these three gaps stand the best chance of turning digital ambition into measurable outcomes.